Corporate reputation refers to the overall perception or image of a company held by stakeholders such as customers, investors, employees, and the general public. It encompasses how a company is perceived in terms of its products or services, financial performance, corporate governance, social responsibility, and overall behavior and conduct. Maintaining a positive corporate reputation is crucial for building trust and credibility with stakeholders, attracting and retaining customers and employees, and ultimately, driving business success. Research in this area often focuses on understanding the factors that influence corporate reputation, assessing the impact of reputation on various stakeholders and business outcomes, and developing strategies for managing and enhancing reputation.